Content is King
It has been said that in the world of information "content is king."  This means a successful web site must have good up-to-date content if they want to attract and retain visitors.  We've all seen web sites with out-of-date information: Meeting announcements that had taken place months ago and products or specials that had already expired.  This is very unprofessional and lets your web visitors know that no one is minding the ship in regards to your web site.  It could cost you visitors and customers. 

Problems with Updating Web sites
Many businesses and organizations don't keep their web sites updated for a several reasons.

1. The person designated to update the web site is no longer available to maintain it.
2. The web site was built with proprietary programming and no one knows how to use it.
3. The cost of hiring someone to maintain a web site is prohibitive.

Easily Maintain Your Own Content
In today's Internet age a person's first contact with a business or organization is often their web site.  Maintaining current and relevant information is the key to successful web marketing.  Realizing this WVIS created our RAPID DEVELOPMENT EDITOR (RDE).  The RDE can be installed on any web site.  It allows web site owners to update the content portions of almost any web page without special programming or knowledge.  In fact the RDE editor works almost exactly like Microsoft Word.  If you can use Word you can manage your content on your web site.

RDE Features
The  RDE Editor is installed on your web site.  You or your designated staff can access it from any computer 24//7/365 with the correct username and password login.  This means you can make web site changes in the evenings or on weekends, no mater where you are. You can format your page content with the most common type styles, including various fonts, bold, italic, and underlines.  You can justify your text, add photos and graphics and create hyperlinks to pages or documents you upload.

Advantages of Using the RDE
There are several key advantages to using the RDE over more traditional online web editors:

1. You really don't need to know any programming.  It works much like desktop publishing
2. You don't need special programming that is expensive and difficult to learn
3. You can designate anyone to update your site - it doesn't require special knowledge
4. You can edit your web site content 24/7/365 from any Internet connected computer
5. It is much cheaper to maintain your own content than to pay a web design company to do it for you.
6. It is safer: The RDE allows access to the content (white space) portion of your page only, no one can mess up the design or functionality of the web site.